beneficiary of this inventory, excess retail inventory, cjx. >> i like the fact that diamond futures are going to be listed. my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends, i'm just trying to make you a little money my job is not just to entertain but to put incredible days like today into context so-call me at 1800-743-cnbc or tweet m me @jimcramer. in this market how the heck

could we rally like crazy based on nothing i mean, this is one of best days of the year dow surging 765 points s&p soaring 2.59%. nasdaq 2.2% and after last week's hideous selloff, very few saw this coming. i can't blame anyone for wanting to dump, i mean, like -- >> sell, sell, sell. >> all their stocks. no rally ever seems to have follow through these days but we have said repeatedly if we can get through september, we'll live to play again that's why we need to ask ourselves if this move could be different or will it be another temporary move that goes nowhere? we talked extensively with the club today first, let's acknowledge some things we're incredibly over sold traders got way to negative on stocks you know i like the s&p's

proprietary oscillator it was at minus ten. that historically means a rebound is inevitable because there is just too much selling by the way, we finished the session minus 9.25%. that's this day's number that's still very positive because anything greater than minus five typically means buying opportunity last week we had bearishness according to a host of different services i get when you have this many bears, sentiment was terrible second, the most important single indicator for the direction of the market, the two-year treasury soared today when the two-year hit 4.35, most of the experts figured the next stop would be 5% treasury would be a better bet today the two-year headed back to 4.11. really quite a surprise and the mood brightened considerably given this piece of paper is viewed as a proxy for the federal reserve, we heard a lot

of chatter how the fed might bel be less aggressive with the rate hike incredibly bullish if true that's what is different on a day like today, though, it's more important to consider why these rallies tend to be one day wonders. sure, we had a summer that gave you a nice return until everything fell apart again in august hey, that could happen again we certainly turned the page from miserable september, didn't we good news because that is typically the worst month of the year for the most part, this year's rallies are short covering affairs where the people that are right, the short sellers take profits by buying back their stocks they're short and they do that to close out the positions and that does tend to send the market higher you know shortcoming rallies because there are no buyers once the shorts are finished and the stocks come right back down big after almost every single one-day wonder session i want you to remember this concept because there are so many big hedge funds that make giant bets against the market so

when the averages fall, they like to take profits it's just that to do that they have to buy to ring the register they're negative but have to buy because they have to close out the position more importantly, this are so many negatives in the environment, it's to the point where the most impressive thing about today's rally is that it happened at all. today's bounce is about sentiment getting too negative because nothing really has changed on a fundamental level yes, it is true. we finally got a weak pmi manufacturing reading this morning. that was quite is surprise but so many strong numbers, numbers that fly in the face of the fed's attempts to cool down the over heated i coneconomy. a less hawkish side. why do we do this? let's considered failed previous readings so we're ready. the first thing that happened so we've been having a tough time since russia invaded ukraine, right? it turned europe upside down

western europe, especially germany went all in on natural gas part of a misguided effort to defend the environment but shutting down nuclear plants to favor fossil fuels seems like the last thing an environmentalists would want the russian government is increasingly hostile to the west europe's economy is totally hostage to russia as their sensitivities lie with the democratically elected government of ukraine. while russia is losing the war in the field, it's threatened to unleash nuclear weapons and conscripts hundreds of thousands of soldiers. the winner beckens and with it comes the cold weather cold weather that could do a real number on western europe. that's a giant part of the global economy and could be in real trouble not a great background for a real turn. china is the second big issue. today almost every tech stock rallied enormously taking their queue from the strength in treasuries but so much of tech is depending on china more than you realize meaning they're

hostage to the lockdowns, lockdowns they've embraced because they refuse to use good covid vaccines there is no sign of a change in policy as the convention that will give president xi another term is a fortnight away quarter after quarter of quarter of the forecast, i keep seeing that china is way on earnings. that goes for many of the stocks that rally today hard to see how they can keep running. what happens next? look what happened after every other one-day rally. analysts come in tomorrow morning and they cut estimates and slash price targets and downgrade stocks galore, especially tech. can't think why this would be different after the horrible micron number. there is the biggest issue, our economy, we have a wfh problem here and that's not work from home we have a problem with wages, with food and housing inflation. not one of them changed from, say, last week

perhaps a weak number on employment on friday that shows no meaningful wage growth, that would certainly justify the rally or maybe the unemployment rate was 3.7 to 4% that would allow the fed to back off, too i think we'll have hourly wage earnings and no real change in unemployment we'll have wage growth, no change of employment will make a mockery of today's rally food, that's only gotten worse there is a huge fertilizer shortage developing because so much comes from russia, ukraine and belarus and a bird flu. housing hasn't resolved itself as is the case with these numbers, housing is fallen in the rear and looks encouraging but still up hugely from before the pandemic we have a ton of bidding wars for homes and commodities that go into houses, the home builders talk endless will you how difficult it is to find help and you have to pay up to do so.

that's not what the fed wants to hear the good news for the stock market, we're getting reports home builders are trying to off load as many homes as possible at discount prices given the new highly mortgage rates. i think home inflation will be beat but the bad news real estate is local and many areas we simply don't have enough homes. with 7% mortgage rates, by the way, let's not forget that the one commodity that had been cooperating, oil, soared today ahead of this week's opec plus meeting. if crude climbs for more than one day, we'll hear that drum beat and it will crush the rally that you saw today the bottom line, ukraine, china, wfh, inflation have only gotten worse. now oil is going the wrong way, too. it doesn't mean there is no hope it does mean we're merely experiencing a textbook over sold rally and we told club members, members of the cnbc investing club, as we get less

and less over sold, we'll raise cash and get ready for the next downturn let go to dan in california, dan? >> caller: hello, greetings very much appreciate your great show and advance. >> thank you, what's >> caller: ibm, the strength of the dollar and relevance makes me wonder about future overseas earnings, at this time should i buy, hold or sell? >> you know what you're a wise man, dan, because this is exactly what i'm worried about and why i am not going to stake my reputation right now right here on the earnings forecast given the fact so much of the business is overseas. let's wait eduardo? >> hola, jim, how are you doing, man? >> doing fine. how about you? >> caller: i've been watching you since 2005 and i'm also a club member. >> oh, thank you i want people to join the club we got good stuff coming what's going on?

>> caller: i have a portfolio position in a fast food company. i purchased it touch and play given how well they did during the last recession now that the dollars is strengthening and potential impact in overseas earnings, should i hold, sell or buy more mcdonald's >> i happen to like mcdonald stock very much. it did trade in the 220s and if it gets back there, i'd pull the trigger. i think you nailed it. there is dollar worries but otherwise, terrific. let go local to greg in new jersey, greg >> caller: greg from lawrenceville, new jersey. my stock is dockcoca-cola, buy,l or hold. >> it's misplaced. he's doing an amazing job and i think this is a buy. we're experiencing over sold rally. on "mad money" tonight, october is breast cancer awareness month

so we're checking in on a player focused on making women's health a top priority and there is a new oil play perm yum resources and celebrating hispanic heritage month by talking to agua media how the crafting content with the latino population so stay with cramer >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question, tweet cramer #madtweets send jim an email to "mad money" at c nrks bnbc.com or give us at 1-800-743-cnbc miss something head to madmoney.cnbc.com.

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like i said at the top of the show, you don't want to get too carried away the fed is driving down stock prices and as long as we're looking at a fed mandated slowdown, which we still are, you want to slop at the secular growth stocks. they do fine in recession because they're not hostage. take the logic, the medical technology company we like so much focused on diagnostic equipment. this stock had a huge run during the pandemic of covid testing. like many covid plays, it took a hit down more than 13% but that's not so bad when you look at this market. it's much better than the overall for tech i think the slowdown stock since it will be facing much easier comparisons this year and plus they have a real opportunity as a leading player of women's health worth thinking about on this, the first trading day of breast cancer awareness month.

so let's check in with steve mcmillan, friend of the show the ceo, welcome back to "mad money." >> thanks, jim, for having us back. >> i'm looking because of breast cancer awareness and i was shocked to find more than 1.5 billion women worldwide lack essential health care. that's just incredibly horrible. >> it is we started this thing called the global -- the whole logic global women's health index we partnered with gallop to look in 120 countries around the world, what's happening with women's health because we want to bring some numbers to it. >> right. >> and so that's exactly the kind of numbers we're bringing and yeah, literally 1.5 billion women did not see a doctor last year, were not screened -- less than 12% of women were screened for cancer anywhere in the world. >> that could be a death sentence for a lot of people around the globe. >> completely. we focused so much on koecovid

we needed to but we have to do that and so many women put off screenings during covid time and we need to get women back for cervical cancer screenings, their pap tests. early detection is the key it better for the patient. it cheaper for the health care system it's better for society. >> so steve, my wife said to me that the -- that your 3-d mammogram is fantastic but she also says that some insurance companies don't cover it i find that hard to believe. >> we're over 90% covered now in the u.s. so all the major insurers because what they've come to realize is it's actually -- we've proven it to be cost beneficial because we're catching early stage cancers sooner, if you catch a breast cancer particularly at stage zero or one, the cost to treat it is dramatically less. when someone is in stage three or four, you have to go radiation, chemo, everything

else it saving the health care system and payers money so once most of the insurers realize that, the big folks, the blues, everybody else cover it. >> that's obviously a work in progress because i know that there is always the sense when you have these breakthroughs that they're slow to come around to it. >> they are and particularly, i would tell you it still happens more in women's health areas than it does necessary in men's health. >> at the same time, you -- i was listening to your cfo, you have a great talk recently caleen, she said look, you're not a covid people people understand that the covid plays have gone down but as much as we don't want covid to flair up, you do have good gross margins on your covid products >> yes, we do. the way we always looked at it is the world needed dcovid test. we were one of the very first, the first in the united states cleared. we served that need and we've served it globally and elevated the profile of hologic on a

dramatic basis around the world. at the end of the day, we're about mammograms, sexually transmitted disease products. >> right. >> as well as surgical products. we want the focus back on that we've been able to strengthen the company frankly because we offer the covid tests. >> thank you for asking, you know i had a procedure i was doing a checkup and my doctor said to me, have you seen our new non-invasive lap crop -p laproscopic procedure that happened to be yours >> for inter uterin fibroids, we want to remove them with a laproscopic approach it was something we made during covid time and another breakthrough product we're relative to super big boys in health care we're a little more targeted.

>> right. >> so every product we bring to market has to be meaningfully differentiated and that's what we focus on. >> at the same time, you had the same issues a lot of other companies had. getting the semi conductors that people don't want to make because there isn't much profit but they have to do it for you to come up with the great mans. >> exactly we were -- we called it out earlier this year we're clearly facing the same challenges many companies are facing we've been working closely with the semi conductor suppliers to help improve the situation and hoping here in the coming quarters to finally get on the other side of it it's meaningful when you have to cut back on production if something is critical like mammogram members. the secretary got involved talking. we've been applying all of the proper pressure points and really what we've done is started to appeal to our venders around the purpose of what we're doing and we're starting to see

them try to give us a few more chips. >> okay. one last thing, your debt paydown is remarkable. i can't believe how little you have i can't believe all the opportunities you will have. as many of these companies that will ipo can't and a lot of companies that did ipr 0 running out of money, you'll will able to pick what you want. >> we like our position. there was a lot that we passed on during covid times because frankly, we felt a lot were over valued and i think that is coming to fruition we did some accusations early in covid time we thought there were fair valuations and i think it got over blown we're in a great position with a strong base business and have a remarkabley strong balance sheet to deploy that going forward. >> if someone wants to know more about breast cancer awareness, where do we direct them to >> holigic.com.

>> you and i go way back the egg a ls. >> 4-0. >> that's steven, hologic chairman president and ceo terrific stock and terrific buy. >> announcer: coming up, nothing is permanent in the energy space but can the perm yum resources give you peace of mind find out next. i'm a new york hotel. i'm looking for someone

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i was having challenges with my old bank. lots of red flags. fees, penalties. so i broke up with bad banking and moved on with sofi checking and savings. now, i earn higher interest on all my money, and pay no account fees. sofi. get your money right. is it time to join the mob that is circling back to the oil and gas group? the last few months have been absolutely awful for fossil fuels. oil peaked at $130 and people say 150, 150, uh-uh. plummeting to the high 70s late last month even after today's big bounce, only back to the low 80s

natural gas did hold on lower holding on to $10 but coming down hard sinking to $6 and change as of today but did hang to three and four for a long time and the oil and gas stocks haveobliterated and caused a global slowdown, which means less energy use. the lower demand for oil and gas and of course, therefore this stock are the producers we follow so closely and that's why this piece is so necessary right now. the demand is not the whole story here, though there is also the supply side of the equation today we got big news on the supply front the price of crude jumped nearly $4 off reuters report opec plus will be considered a major prod production that's why it's a good time to talk about a new oil and gas person i bumped into called permian resources when the merge

er of centennial and colgate energy partners. i know it's out of style in the wall street fashion show except for the today because the group roared because of the opec production cut if that doesn't happen, this group will go down these aren't the stocks you want to own if you're headed to a worldwide recession because they're commodity stocks and the price always seems to go down when this happens but we like having options and i think permian resources, p.r. is worth considering. you know whether you might want to buy it on the way down so let's talk about this thing. centennial resource development announced mergers for colgate energy partners promising the largest exploration production company in the delaware basin which is a very lucrative part of the permian basin down in west texas and new mexico. it's full of cheap plentiful clean oil or cleaner because i don't want people to think it a

relative thing with fast ossil l centennial had 75,000 acres for colgate it had 105 and 25,000 net royalty acres in the delaware basin the deal closed a little over a month ago creating this new perm n -- permian resources nobody is talking about it what does it mean for them to be the number one player? the larger permian basin is the red hot area for years thanks to fracking and within that the delaware basin has some of the best around. thanks to the new found scale, permian resources plans to become more shareholder friendly they're taking the savings from the merger and returning them to shareholders via big def ividen and buyback. they should have 65 million from the deal at the same time the company is drilling steadily and not going crazy. we want measured with their exploration, they've got enough running to aim for 10% growth remember the days 30, 40, we don't want that anymore.

production is hedged relative to the competition meaning they don't get hit as hard when the price of oil comes down. we like edging, too. what matters most in this difficult environment is that permian resources has a fairly clean balance sheet with no debts until 2026 and they could easily borrow billions to finance more acquisitions if they see a good opportunity. management is focused on generating cash that they can return to you, the shareholder for me this is the most exciting part permian resources wants a 5 cent per share base that's 2.7% yield. management can afford that payout as long as crude stays above $40 per barrel it's double that now not bad. not anything to write home about when you get a much better yield with the two-year treasuries however, on top of the base dividend, permian is planning to roll out a variable dividend, the kind we love from devon energy pioneering natural resources after the base dividend payment,

management will distribute at least 50% of the remaining free cash flow to shareholders through additional buybacks. the mix between the two depends on how the stock is doing. the variable dividend won't come until the second quarter of next year and passed on the first quarter's cash flow results, that's what it's based on. there is no hurry to buy permian resources. you have months to build a position we like to -- club members know we like to buy slowly on the way down and don't know the bottom but what a big position when we get there. the buy back, the company repurchased from $350 million to 500 million earmarked for the end of 2024. a half million dollar buy back is impressive. it's a 4.1 billion-dollar company. that's just the base buy back. they could easily be purchased -- they could raise the authority with a good opportunity. regular viewers know i'm a big

fan of the shareholder friendly attitude for example, club holding pioneer natural resources is the highest dividend yield in the s and a 500 at under 15% they have a generous variable dividend but when the yield gets that high, it means wall street doesn't believe they will be able to maintain a high payout but i think pioneer will be rewarding. compared to pioneer, permian resources is less generous they're planning to return over 50% of the free cash flow while pioneer is going for 75. still, it's compelling i got a chance to speak with permian's co-ceo he was ringing the bell. i asked the dividend yield with oil $85 which is where it was at the time and where it is now walter said you would be looking for 14 to 15% return to capital yield, meaning dividend to buyback sounds great to me at the same time i like permian is the largest player. i like the cost sin sin sin ne

gee. meaning they have the same incentives as you, of course, the oil group has been performing of late permian resources pulled back hard it's the cheapest of the enhanced capital return oil plays. i like that. of course, you've got plenty of other good options if you want the mess around with a generous oil company, pioneer, devon, diamondback all high quality but i think permian resources could be a ontender, speculative but very interesting. as much as i like this story, this market hates all things oil. i don't see that changing any time soon unless we get a bigger opec production cut but permian resources will get more attractive paying the dividend next year so put this on your shopping list and wait for the fed mandated selloff to give you buyout opportunities on the way down let's go to john in texas, john? >> caller: i'm john from texas

boo-yah, jimmy, how are you doing? >> boo-yah, john how you doing? what's up? >> caller: i was fortunate to en inhe inherit my dad's portfolio in 2019 we got exxon at 50 thousand shares and we got it at 45 and at this point i've already doubled my money but if it gets over 100, say, like it did 104 not too long ago, what would you do if you were in my shoes sell it, sell half -- >> i would actually own it i'll tell ya why it's well behind the market. david favors did a terrific piece. really great documentary and i feel it's an inexpensive oil leave it at that and thank you for calling in john in florida, john? >> caller: hey, jim. >> john, what's up >> caller: just want to let you know i'm a first time caller and -- >> okay. >> caller: i've watched your

show for years. >> thank you. >> caller: i want to give you my first initial boo-yah. >> boo-yah right back at you thank you so much. great to have you on the show. let go to work. >> caller: all right my question is your take on the near and midterm outlook for energy transfer. i own it for the dividend and the possible appreciation because of the global engineer -- energy issues but what happ happened analysts like the company but say the stock is under valued because it's being punished for cutting def ividenn 2020. >> sure, that's true so some degree but my old boss at goldman sachs came on who now independently runs his family money and he said he really, really pralzeised kelsey warren it an inexpensive company versus

his cohort because of the issues you raised and i think you're fan. look, this market hates all things oil and gas i don't see that changing any time soon but i put permian resources as a buying opportunity on the way down. there is much more "mad money" ahead. aqua media is the new main stream economy and i'm hearing what is behind this cohort with the company ease ceo it's a private company the negative apple headlines keep coming but what should you make of them i'll give you my take and all your calls on rapid fire in tonight's edition of the lightning round so stay with cramer

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this is exciting

two weeks ago i was in california and swung down to san diego for the conference a business paced initiative. i like the growing financial u.s. latino community. i left this conference with my jaw on the floor, frankly. did you know the total u.s. latino economic output would rank number five worldwide if it was an independent country since then i've been scrambling to do more work on the subject because we all need to because we're in the midst of hispanic heritage month this is a business story the u.s. latino community is a powerful economic overlook that power companies should know better about and tonight, we're checking in with rick sanchez, co-founder and president and ceo of a new media company targeting this community launched earlier this year. mr. sanders, welcome to m"mad money." >> good to see you. >> this was an eye opening conference and i think a lot of people, your private company, a lot of people at that conference thought how do i invest in this community? one day that may be your company

but in the meantime, let's learn about the size and wealth of this community and how big it is versus what people think. >> $2.8 trillion these are people who consume and we're 20% of the population practically of the united states don't have the perhaps the representation that we need to do you just said, bears repeating, the latinos in america if they were a stand alone country would now be the fifth largest gdp economy in the world used to be seven, just passed great britain, just passed india, just passed france. think about that people were doing funds when people realized there was a big economy in places like japan and china, we have one here in the united states of america it's an opportunity. >> yet, when i think about your new company, which was the great man who ran this conference, i searched for others that actually were a play so to speak. there aren't any you're it. >> no, this is a hole in the

marketplace. >> tell us about what you guys are doing in your new media company. >> it's all about my mentor who is the one that realized, as you said, this was going on in the united states and if there are latinos out there and again, we just got to look at the numbers. 80% of latinos in the united states are u.s. citizens 95% of latinos under the age of 41 in the united states speak english as their primary language this is important. how young they are latinos, the common age of a latino, jim, get this, the common age is 11 the common age of non-latino white european is 58 so what this says is there is an opportunity of people out there. there is at lot of advertisers that say if we don't address them or market to them or brand to them they would be there for us because in the end we don't know how much money do they make or economically or education we're finding with agua media, same as demographics

the median age of demographics is around 28 to 44 so these are numbers that tell you they're there, they want to be talked to. >> i want to go back to the numbers that you talked about in terms of the size of the community. i mentioned to someone and someone immediately said jim, you're just drinking the kool-aid i then pull out the study. the study is not done by sol or you. >> no. >> big time people looking into this. >> stanford university, wells fargo, studies they've been doing and concluding that there is a huge market there that isn't getting the attention it deserves i'll give you an example of that just in general media, i don't know why this is happening in our country but for some reason, latinos get to get generally between 2 and 3% of the representation in media, in hollywood, et cetera, et cetera. i don't know why that is but it is we need to fix it because essentially, not only are we 20% of the population but we're also so economically viable. >> how about board of directors,

where are you? >> that's the tough part. >> how about ceos? >> i think it begins to a certain extent with the creation in mind who we are because hollywood puts those -- i'll give you ugly figures now. >> sure. >> in hollywood of all the movies again, latinos 20% of the population, 5% of the roles are latinos and when they are cost, 35% of the time they are criminals and then 5% of the time they're criminals not that -- i get what you're saying. >> they're creating thist the ce i pledged to solve that i would do my part because i didn't know the numbers. i like to think of myself as an educated person that does the homework when have i rick sanchez will be the company to play this community. i am looking at a very lucky man that gave me by the way, just,

you know, one of my first breaks in media i got to tell that to people, rick full disclosure. you've been a friend e doing really the great calling that needs to be done. >> yeah, yeah, this is doing something bigger than ourselves. this is good for america. >> yes. >> whatever we do that's good or our country makes us all better. >> leave it at that. rick sanchez, agua media this say new media company not public yet but you know what he's not saying it, i am look out for it. "mad money" is back after the break. >> announcer: coming up, cramer takes your calls and the sky is the limit. it's a fast fire lightening round next

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it is time, it is time for the lightening round that's where i take your calls, buy, buy, buy or sell, sell, sell the callers or the stocks ahead of time. the graphics and we play this sound and then the lightening round is over. are you ready ski daddy? time for the lightening round. let's start with zack in washington zack >> caller: hey, jim. i've been holding disney for awhile now it seems like they slowed down at their park but they've increased the number of countries for disney plus and jumped into the metaverse. what do you think, jim >> we bought stock last week i'm very bullish we bought stock for the investing club and put on a very long memo. thank you jeff marks how this

stock has never been this cheap as far as we've seen it versus its future prospects when shanghai opens back up and when florida is i think ready to really take off. one thing i want to make sure that people understand is this is not just a disney plus story. it's an improved balance sheet story. that's what we're looking at let go to tim in florida, tim? >> caller: mr. jim cramer coine the phrase boo-yah how are you? >> boo-yah, tim. i am good. how about you? >> caller: doing excellent, man. i wanted to call in here and see your opinion on total energy. >> you know what i think tote system a good company. i do prefer american independence i would say cotera we have natural gas and oil but certainly in a better place to give a good yield. let's go to dan in texas please, dan? >> caller: yes, jim -- >> you're up it's jim what's up? >> caller: i wanted to tell you

how much we appreciate your guidance and knowledge with the market. >> thank you i saw some people this weekend doing some signing of bottles, i got to tell you, we all got to stick together we can get through this. a lot of people did on friday. how can i help >> caller: my question deals with american airlines that i have held for a number of years. at the low price that it is today, should i add to my position or just hold tight? >> i have not been reck ommendi stocks of companies losing money. delta is in best shape but i can't recommend any group of stocks where there is a lot of money lost and includes a lot of different areas like tech. i have to be careful and selective here let go to steve in rhode island, please, steve? >> caller: boo-yah jimmy chill how are you doing on this fine monday >> jimmy is chilling what is going on >> caller: i'm just calling you

about slng today i'm curious u.s. started exporting natural gas to europe. is the stock going to pop? >> that's actually a good company and i like that, steve i'll tell you that i also like cqp which is a very, very good situation. let go to ben in new jersey, ben? >> caller: hey, jim, how are you, sir >> i am good, ben, how about you? >> caller: i'm doing very well thank you. appreciate speaking with you i like to get your opinion on ggd. >> i actually -- we've got a better one here and that is no core, the stock has come down way too much i'm not worried about government interference which is what you fear about in brazil it looks cheap but may not be cheap. gene in arizona, gene? >> caller: hello, jim. thanks for picking up. >> thank you, gene

what's going on? >> caller: rio canto, can they continue to pay the dividend they're paying >> that's a very, very tough call i do think that the minerals may have bottomed here i do think it's also by the way a great company. i don't think ever like the fact that i have to worry about the dividend but it's a great company. charlie in new york, charlie >> caller: hey, jim, how are you? >> i am good how are you, charlie >> caller: good, good. love the show. >> thank you >> caller: wondering what to do with the macy's i bought back in march. down by 45. >> well, it's down 16. i don't want to -- i prefer you buy it, not sell it. how about that i think it is a very inexpensive stock and jeff is doing a good job. he's fighting against the trends of the department store. i like what he's doing and i say stick with it. how about jim in arizona >> caller: big boo-yah to you,

jim, from mesa, arizona. >> what's happening? doing well how about you? >> caller: i'm doing fine, thank you. for a long time you've been expelling the virtues of sells force. i'm wondering if now is a good time to add to that? >> i would i have the travel trust likes it here that stock is cut in half. many tech companies is a terrible performer just terrible people all of a sud den turn on technology but i'm a guy that sticks with benioff since $8 ladies and gentlemen, that's the conclusion of the lightning round. >> announcer: the lightning round is sponsored by t.d. ameritrade coming up, when you cut to the core of this market. you won't find seeds, just apples cramer explains why the market will follow the winds of cooper tino,cupertino, next.

kbla good luck. td ameritrade, this is anna. hi anna, this position is all over the place, help! hey professor, subscriptions are down but that's only an estimated 15% of their valuation. do you think the market is overreacting? how'd you know that? the company profile tool, in thinkorswim®. yes, i love you!! please ignore that. td ameritrade. award-winning customer service that has your back.

. apple is at the root of everything as the largest company in the world, it's always front and center the stocks declined until today has become synonymous of the entire market. that's why it was so depressing to read this morning's note from morgan stanley of all places, one of the biggest pulls on apple how the app store seems to be performing poorly with a 5% revenue decline in september, worst in the history of the company. the culprit, the collapse of the chinese economy and yes, indeed the slowdown in gaming i say not so fast. we were told the problem with apple is a lack of orders to suppliers. the new phone, the i 14 has too much inventory down from more aggressive ordering but lead times have expanded adding not a typo demand for the 14 pro and the pro max is so strong you're

currently looking at delivery times around the end of october early november including china plus there is a good buzz about the new watch, the health and safety alerts. i can't believe this morning i tripped. it was dark out and i didn't see and it was raining and my watch asked me if i was okay or did it need to call health authorities? remember those life alert commercials, i've fallen and can't get up apple built that in. these negative stories about apple are what my ancestors would call [ speaking non-english it means something like total craziness has nothing to do with anything important it captured 100% of us going on with the reading of the bogus apple tea leaves there are short term concerns involving a beautiful new phone and generally fantastic service revenue stream but those concerns will throw you off the scent. apple is a tremendous stock to own and terrible stock to trade. it's terrible because you can never time when the mission passes at which point everybody desperately wants to get right

back in usually at higher levels let me make the case stock down 40 points from $182 first this company is about innovation that only seems increate mental to the analyst until they realize the intended audience for the iphone 14 is not sole low those who own the 13 if you own an apple phone or 2019, you will be blown away by everything from the camera to the new features, especially health and fitness second, apple's expansion into the incredible app store created tremendous razor, razor business model and if anyone lost their phone like i did knows how valuable that backup storage is. you can't live without it. traders that sweat these details are missing the bigger picture apple created the most valuable series of products in the world, an amazing ecosystem the customer satisfaction is the highest of the company the phone companies know unless aoffer the iphone as a package, the customers will go elsewhere. the trading around each iphone

launch only obscures the greatness of the company so the next time you hear this, you need to recognize you're getting one more buying opportunity and what i consider to be the greatest stock of all time i like to say there is always a bull market somewhere and i promise to try to find it here for you on "mad money. i'm jim cramer. rescues continue as the death toll rises in southwest florida. i'm sheppard smith, this is the news on cnbc. so far, we've had more than 1900 rescues. >> we've got issues with transportation, communications . >> right now we are trying to get gas, food, water two people. >> something you work so hard to build up and